How Much Do Sponsors Pay Youtubers?

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It’s no secret that Youtube has become a powerful platform for influencers and content creators.

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You’ve probably seen a YouTuber mentioning a product at some point in their video and wondered how much do sponsors pay YouTubers for it?

The answer, unfortunately, is not that simple. Sponsorships can take many forms, from a simple mention in a video to an entire campaign centered around a product.

In this article, I’ll try to give give you a general idea of what you can earn from a YouTube sponsorship deal, the factors that affect it, and how you can find good sponsorship deals (even when you’ve a small channel)

How Much Do Sponsors Pay Youtubers?

Sponsors pay anywhere from $5 to $100 per 1,000 views to YouTubers, depending on an estimate of how many people will see the ad.

If a YouTuber has 1 million subscribers and his past video gets 200,000 views on average, the sponsors will be willing to pay between $1,000 to $20,000.

As you may notice, there’s a huge gap between what sponsors pay Youtubers at different levels. This is because each sponsorship deal is different and there’s no one-size-fits-all.

However, there are several factors that can help you determine how much a YouTuber is likely to earn from a sponsorship deal.

1. Size of the Channel

This is probably the most important factor in determining how much a YouTuber earns from sponsorships. The bigger the channel, the more money they can demand from sponsors.

A micro-influencer with 10,000 subscribers is not going to earn nearly as much as a mega-influencer with 10 million subscribers.

2. Number of Views and Average Video Watch Time

While the number of subscribers is important, it’s not the only metric that sponsors look at. They also care about how many people are actually watching the videos and how long they’re watching for.

Average video watch time is a good metric to look at because it shows how engaged the audience is. If people are only watching a video for a few seconds, it’s not going to be as valuable to sponsors.

A YouTuber with 10 million subscribers but low view counts is not going to be as attractive to sponsors as a YouTuber with half as many subscribers but high view counts.

On the other hand, a YouTuber with less number of subscribers but high view counts and high average watch time is more likely to get good sponsor deals.

3. Type of Sponsorship

There are many different types of sponsorships, from simple product mentions to full-fledged campaigns. The type of sponsorship will have a big impact on how much the YouTuber earns.

The more work required from the YouTuber, the more they will earn. A 10-second mention in a video is not going to pay nearly as much as an entire video dedicated to a product.

For example, a simple mention in a video might only earn the YouTuber a few hundred dollars, while an elaborate product placement deal could earn them tens of thousands of dollars.

Related: What Does Ft Mean on YouTube?

4. Length of the Campaign

The length of the campaign also plays a role in how much a YouTuber earns. A one-time mention is not going to pay as much as an ongoing campaign.

Sponsorships can range from a few days to several months, and the longer the campaign, the more money the YouTuber will earn.

5. Quality of the Content

The quality of the content is also important in determining how much a YouTuber earns from sponsorships.

A YouTuber with high-quality, engaging content is going to be more valuable to sponsors and will be able to demand more money.

6. Engagement of the Audience

The engagement of the audience is also a factor in how much a YouTuber earns from sponsorships.

Engagement rate is a measure of how engaging a YouTuber’s content is. It’s calculated by taking the number of likes, and comments, and dividing it by the number of subscribers.

For example, if a YouTuber has 100,000 subscribers and their video gets 1 million views, their engagement rate is 10%.

Engagement rate is important to sponsors because it shows how much their target audience is actually paying attention to the content.

Sponsors want their products to be seen by as many people as possible, and a YouTuber with a highly engaged audience is going to be more valuable to them.

7. Audience’s Demographics

The demographics of the audience are also a factor in how much a YouTuber earns from sponsorships.

Sponsors are usually interested in targeting a specific demographic, and a YouTuber with an audience that matches their target demographic is going to be more valuable to them.

The age, gender, and location of the YouTuber’s audience will all play a role in determining how much they’re worth to sponsors.

For example, a YouTuber with an audience of teenage girls is going to be more valuable to a cosmetics company than a YouTuber with an audience of middle-aged men.

How To Get Sponsorship for Your YouTube Channel

Now that you know what sponsors look for in a YouTuber, here are a few popular platforms where you can find sponsorship opportunities.

1. Grapevine

Grapevine is probably the most popular platform that connects YouTubers with brands and businesses. Brands and businesses create campaigns on the platform, and YouTubers can apply to be a part of those campaigns.

If your application is accepted, you’ll be given a list of tasks to complete, and you’ll earn money for each task that you complete.

2. YouTube BrandConnect

YouTube BrandConnect (aka FameBit) is a similar platform to Grapevine, but it’s owned and operated by YouTube so it’s a trusted platform.

As of now, it’s only available for people living in the United States, United Kingdom, and Canada, and your channel must have zero active community guidelines strikes to apply.

If you meet the criteria mentioned here, you’ll find this option under the Monetization section of your YouTube channel dashboard.

3. Reach out manually

You can also reach out to brands and businesses manually to see if they’re interested in sponsoring your channel. If you have a small channel with an engaged audience, you may be able to get good sponsor deals.

To do this, start by creating a list of companies that you think would be a good fit for your channel. Then, reach out to those companies and pitch to them why they should sponsor your channel.

Make sure to include statistics about your audience, engagement rate, and anything else that would make you an attractive sponsorship opportunity.

Frequently Asked Questions

When do YouTubers start getting sponsorships?

YouTubers can approach and start getting sponsorships as soon as they build up a following and begin producing quality content on a regular basis.

However, most YouTubers don’t start getting significant sponsorships until they reach around 100,000 subscribers.

How much should I charge for a sponsorship?

Try to keep your asking price between $10 to $50 per 1,000 views. You should try to start high and then negotiate down to a price that you’re both happy with.

Can I get a sponsorship if I don’t have many subscribers?

It is possible to get sponsorships with a smaller following, but it will be much harder and you might get less money. You’ll need to produce high-quality content and have a very engaged audience to be attractive to sponsors.

What do sponsors get in return?

In return for sponsoring a YouTuber, sponsors will usually get their product or brand featured in the video, as well as a mention in the description so that viewers can read more.