When it comes to creating a YouTube outro, many people are unsure of how long it should be. Some people believe that the outro should only be a few seconds, while others believe that it should be a minute or longer.
So, how long should a YouTube outro be?
There is no hard and fast rule, but most experts agree that shorter is better. After all, your viewers have already watched your video and are likely ready to move on to the next thing.
The outro should be long enough to deliver the desired call to action, but not so long that it becomes tedious or annoying.
Just like outros, YouTube intros are a great way to catch your viewers’ attention and give them an overview of your channel. But how long should a YouTube intro be?
How Long Should a YouTube Outro Be?
Most experts agree that a short YouTube outro between 15 and 30 seconds works best for most channels.
However, there are several factors that can help you decide the perfect outro length for your YouTube channel. Let’s take a look at the factors:
1. Length of Your Video
You should only include an outro in your YouTube video if the length of the video warrants it.
For example, a short video (under 3 to 5 minutes) is probably not long enough to warrant an outro.
On the other hand, a very long video (over 10 minutes) might benefit from having one.
If you’re unsure about how long your outro should be, a good rule of thumb is to keep it under 20 seconds.
This is just enough time to thank your viewers for watching, plug in any social media or website links, and say goodbye.
This will ensure that your outro doesn’t overstay its welcome and that viewers are still able to take in the information you’re trying to communicate.
2. Content of Your Outro
If you have a lot of content that you want to include in your outro, or if you’re using your outro as a way to promote other content (such as a call-to-action), then you may want to extend the length to 30 seconds or more.
However, if you’re simply thanking your viewers for watching and including a few social media links, then a shorter outro will suffice.
3. Type of Call to Action
The length of your outro should be determined by the type of call to action you are including.
For example, if you are simply asking viewers to subscribe to your channel, a very short outro (15-20 seconds) should suffice.
However, if you are promoting a product or course, you will need a longer outro (30 seconds or more) in order to give viewers all the information they need.
4. Attention Span of Your Viewers
Finally, you should consider the attention span of your viewers when determining the length of your outro.
If your video is very entertaining and engaging, you can probably get away with a longer outro (30 seconds or more).
However, if your video is on the dry side, you should keep your outro short (15-20 seconds) so as not to lose viewers’ attention.
You can check your YouTube analytics to get more data about average view duration and how long your viewers usually stick around.
5. Purpose of Your Outro
Some outros are simply meant to be informative, while others are meant to be more interactive.
If you’re including a call-to-action in your outro, you’ll want to give viewers enough time to respond. In general, the longer your outro is, the more time viewers will have to take action.
Ultimately, the decision of how long your YouTube Outro should be is up to you and will depend on the specific goals you’re hoping to achieve.
Experiment with different lengths to see what works best for your channel and your audience.
Should You Have Outro for YouTube?
The outro of a YouTube video is the section at the end where the creator tells the viewer what to do next, such as subscribe to the channel, watch another video, or follow them on social media.
Although an outro is not required on YouTube, it can be a valuable way to engage with your viewers and promote your channel.
It is also a great opportunity to promote any other content that the creator has, such as books, courses, or merchandise.
If you decide to include an outro in your YouTube videos, be sure to keep it short, sweet, and relevant to the content of your video.
Too long and you risk losing viewers’ attention; too short and you won’t be able to deliver the desired call to action.
What Should Be In a YouTube Outro?
A YouTube outro should be brief and to the point. The goal is to thank your viewers for watching and give them a call to action, such as subscribing to your channel, checking out your website, or following you on social media.
Here are a few elements that should be included in every YouTube outro:
1. A Call-To-Action
The most important element of any outro is the call-to-action (CTA). This is what you want your viewers to do after watching your video, such as like your video, subscribe to your channel, watch another video, or follow you on social media.
Your CTA should be clear, concise, and easy to understand. Avoid using too many CTAs in your outro, as this can overwhelm viewers and make it difficult for them to take action.
2. Social Media Links
If you want viewers to connect with you on social media, be sure to include links to your profiles in the outro of your videos. This makes it easy for viewers to find you and follow you on their favorite platforms.
3. Other Content
If you have other content that you want to promote, such as books, courses, or merchandise, be sure to include it in your outro. This is a great way to keep viewers engaged with your channel and drive traffic to your other content.
4. Incorporate Your Brand
Your outro is a great opportunity to showcase your brand identity. Use your brand colors, logo, and tagline to create a consistent look and feel across all your videos.
5. A Thank You
Lastly, don’t forget to say thank you to your viewers! This is a great way to show appreciation for their support and let them know that you value their viewership.
Final Words
In conclusion, there is no one-size-fits-all answer to the question of how long a YouTube outro should be.
The best way to determine the length of your outro is to consider the factors outlined above.
With that said, most experts agree that shorter is better, so aim for an outro that is 15-30 seconds long.
As with anything in marketing, it’s important to test different versions of your outro to see what works best for your audience.
Try out different lengths, visuals, and CTAs to see what gets the best results. Then, once you’ve found a winning formula, stick with it.
